“Hurry up and paint the ad! This thing is effin’ heavy!”

Magazine ad for Liquid Veneer found in a May 1917 issue of The Designer.
Magazine ad for Liquid Veneer found in a May 1917 issue of The Designer.

The curious type in the Liquid Veneer is neither italic nor oblique. I’m not sure what you’d call it. Bizarro-oblique? Mirroritalic? Hmm.

Liquid Veneer was a product of the Buffalo Specialty Co.

They also made hacksaws and grinders.

I’m guessing it’s a bad idea to use Liquid Veneer for dental veneers.

The ad copy:

The Nation’s Choice for Dusting, Cleaning and Polishing

Liquid Veneer

Registered U.S. Patent Office

Makes Old Things New

Woodwork

Pianos

Furniture

Carriages, Automobiles, Bicycles

Apply with Cheese Cloth

Wonderful for Dusting

__

Use it for dusting

with but little rubbing

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