A decade before Brooke Shields said — “You want to know what comes between me and my Calvins? Nothing.” — there was this.

1971 ad for Landlupper
From the December 1971 issue of Evergreen Review

According to the Vintage Fashion Guild, Landlubber was “THE cool jeans to wear” in the 1970s.

The ad copy:

Nothing is better than Landlubber clothes.

Landlubber jeans, bells, shirts, jumpsuits, overalls, jackets, pants, western-wear and other gear. That’s all there is. For a full color poster of this ad send $1.00 to Landlubber poster # 7-E, Box 8006, Boston, Massachusetts 02114.

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