Fun fact: O.J. Simpson was once the Vice President of Promotions for Hyde Athletic (Spot-bilt’s parent company).
Another fun fact: Spot-bilt almost landed Michael Jordan back in the day before he went with Nike. Ouch.
The ad copy:
Hang loose! It’s “The Juice!”
Hey kids! This is O.J. Simpson comin’ at you with Juicemobiles Multi-Purpose Shoes by Spot-bilt.
Juicemobiles’ molded cleats dig in when you’re breaking toward the daylight for 6…
…or when you’re stretchin’ a double into a triple…
…or settin’ up a shot on goal, Juicemobiles help you do your best at any sport played on grass.
Spot-bilt Juicemobiles are designed like the shoes I wear… but they’re priced for you!
For a fabulous full-color poster (24”x30”) of “The Juice” send $1.00 to Spot-bilt Poster, 432 M Columbia St., Cambridge, Mass, 02141 (Offer expires Dec. 31, 1976)