That’s right. Femineered.
Wow! You’re strangely excited about refrigeration! Ok, here’s a history. Now settle down.
The ad copy:
Now… the New 1951 International Harvester Refrigerators
New…and years ahead!
Ahead in Quality
Ahead in Convenience
Ahead in Features
Ahead in Design
Color-Keyed to your kitchen!
Ten beautiful hues from which to choose!
Now you can have color in your refrigerator to match your kitchen! From soft, delicate shades to the brilliantly bold and bright, you can select any of ten exciting colors for your refrigerator door handle. And change the color in the handle any time you change the color scheme in your kitchen! It’s an International Harvester exclusive!
They’re femineered! Model HA-92 Innustrated
Femineering at its Finest — Pantry-Dor shelves give greater convenience, more front-row storage…full width Freezer holds up to 50 lbs…Cold-stream Crisper keeps vegetables, fruit fresher, longer…Stainless Steel Shelves, Built-In Magnetic Bottle Opener, Diffuse-O-Lite, Shadow-Line Styling and other great IH exclusives!
Famous IH Quality—from top to bottom, inside and outside—for excellent service year in, year out!
Seven Models! Seven Sizes! Seven Prices! — to suit every family, every home, every budget. See all seven new beauties at your IH Refrigerator dealer’s today!
International Harvester Company
180 North Michigan Avenue
Chicago 1, Illinois
Handy Butter Keeper built right into door, holds full pound of butter! Keeps it at creaming consistency. (Model HA-92)
Built-In Bottle Opener can’t be mislaid; it’s permanently built into cabinet frame. Right where it’s most useful!
International Harvester also builds McCormick Farm Equipment and Farmall Tractors… Motor Trucks… Industrial Power… Home Freezers