“Men. They look.”

1969 magazine ad for Dr. Scholl's
1969 magazine ad for Dr. Scholl’s

Do your feet hurt? Because you’ve been running through my mind all day.

Bits of toe jam:

Dr. Scholl’s full name is/was Dr. William Mathias Scholl.

The human foot has 26 bones.

If you stub a toe, rather than swearing, you can exclaim, “My phalanges!

The ad copy:

It’s coming-out time for your feet.

Good reasons for putting your best feet forward this summer.

The beach. Whether swimming, surfing, or sunning — your feet will be where the action is.

Sandals. The more you reveal, the better it all should look.

Men. They look.

Golf. Tennis. As hard on your feet as they are on your ego.

Dr. Scholl’s can help you and your feet get the most out of this summer. Now, during Dr. Scholl’s Foot Comfort Month, is a good time to care about foot care. And celebrate your feet coming out.

Dr. Scholl’s

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