Before he formulated Coca-Cola, did you know Doc Pemberton sold a wine & cocaine precursor based on Vin Mariani in France? Also, he was a morphine addict.
“He called it Pemberton’s French Wine Coca and marketed it as a panacea. Among many fantastic claims, he called it ‘a most wonderful invigorator of sexual organs.'”
The ad copy:
Delicious and Refreshing
The Glass of Fashion
Coca-Cola’s pure and wholesome refreshment is enjoyed by more people, of more ages, at more places, than any other drink.
It had to be good to get where it is — 7 million a day
The Coca-Cola Company, Atlanta, Ga.