Let’s get baked.

1973 comic book ad for  Kenner Betty Crocker Easy-Bake Oven
1973 comic book ad for  Kenner Betty Crocker Easy-Bake Oven

The toy that also taught us about second- and third-degree burns.

Q: If two 60-watt incandescent light bulbs take 12 minutes to bake a cake, how long would it take LED bulbs?

A: 0 minutes. Just throw it in the microwave.

Fun Fact: Kenner sold half a million ovens in the first year (1963).

The ad copy:

The Phantom Strikes

“I just add water and mix it up!”

“I just love my new Kenner Betty Crocker Easy-Bake Oven — It’s so easy to bake a yummy cake!”

“My cake will be done in 12 minutes!”

Watch cake bake through magic window when oven is on.

“Hey, Mom — Come see the cake I baked with my Easy-Bake Oven!”

“My cake’s gone! That darn Billy did it again! I’ll tell dad!”

[The Phantom Strikes!]

“Why, Daddy – You’re the Phantom! And all the time I thought it was Billy!”


“Here, honey – Bake some more Betty Crocker goodies for the Phantom!”

Betty Crocker Easy-Bake Oven

Simple • Safe • Fun

Bakes with two 60-watt light bulbs. Get complete with oven, mixes for devils food and yellow cake with chocolate fudge frosting, three baking pans, pan pusher and cookbook. Light bulbs not included. Extra Betty Crocker cake mixes also available.

Easy-Bake Mix Bonus!

6-Mix Assortment

Send name, address, zip and 50¢ to:


P.O. Box 14387

Cincinnati, Ohio 45214

Offer expires March 1, 1974

Offer available only in continental U.S.A.

50¢ includes postage and handling

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