Just imagine not having to fill the ad with a stock photo of smiling children.

Fun facts: What did people use before toothpaste? Charred eggshells were just one of the lovely options.

The Giant Armadillo has more teeth than any other land mammal — up to 100!

The ad copy:

Save the teeth!

Crest has been shown to be an effective decay-preventive dentifrice that can be of significant value when used in a conscientiously applied program of oral hygiene and regular professional care.” — Council on Dental Therapeutics, American Dental Association.

1969, The Proctor & Gamble Company