Trivia: A skilled male cigar roller is called a torcedor.

Word to wives: When you shop for an outing, pick up a few of his favorite cigars.

Ever notice? A man who enjoys cigars enjoys life

He carries the load—in more senses than one. Pleasant times go where he goes. When he’s around, everything runs smoother. The secret is, he relaxes and enjoys life—and likes to see others enjoy it, too.

He’s the kind of man who belongs with a cigar. It fits naturally into his way of living—because a cigar has more pleasure, more relaxation to give.

How about you? Wouldn’t you enjoy life more, with a cigar? No other pleasure so great costs so little—and you needn’t inhale to enjoy it.

Today, every day—relax, enjoy life

Have a cigar!

Cigar Institute of America, Inc.

1956

1956 ad from the Cigar Institute of America, Inc.