The ad copy:

It’s a psychological fact: Pleasure helps your disposition!

How’s your disposition today?

Ever yip like a terrier when things go wrong? That’s only natural. But — it’s a psychological fact that pleasure helps your disposition! So, if you smoke, remember: the most pleasure-giving cigarette is Camel!

R. J. Reynolds Tob. Co., Winston-Salem, N. C. 

For more pure pleasure_ have a Camel

“I’ve tried ‘em all_ but it’s Camels for me!”

Rock Hudson

You can see rugged Rock Hudson starring in U-I’s “Never Say Goodbye”

No other cigarette is so rich-tasting, yet so mild!