The ad copy:
It’s a psychological fact: Pleasure helps your disposition!
How’s your disposition today?
Ever yip like a terrier when things go wrong? That’s only natural. But — it’s a psychological fact that pleasure helps your disposition! So, if you smoke, remember: the most pleasure-giving cigarette is Camel!
R. J. Reynolds Tob. Co., Winston-Salem, N. C.
For more pure pleasure_ have a Camel
“I’ve tried ‘em all_ but it’s Camels for me!”
You can see rugged Rock Hudson starring in U-I’s “Never Say Goodbye”
No other cigarette is so rich-tasting, yet so mild!