The commercial opens in a cul-de-sac with ranch-style mid-1980s houses at daybreak.
A door opens, and Matthew McConaughey appears carrying a full kitchen garbage bag.
Not quite sure what to do, he sets it down in the middle of the driveway and goes back inside.
[Lincoln logo]
Abraham Lincoln
his hand and pen.
he will be good but
god knows When
Historical note: The poem in the ad is a Lincoln original written in his math book when he was in his teens. Would you like to know more?
A bit of Inkograph history can be found here.
(I’m assuming that the “lickin’” has something to do with old-timey writing instruments to get the ink flowing, but I could be wrong. Also, I’m trying to keep things clean.)
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