The best brands aren’t afraid to wink at you.

Little touches can have a big impact.

Photo is of the spiffy back flap of a Mezzetta envelope sent to me after an email correspondence regarding their discontinued Olives in Habanero Hot Sauce — a jar of fiery and unfathomable deliciousness that I hope and pray they will one day dis-discontinue.

I’m currently going through a case of shingles* and Mezzetta made me smile. Not a small feat.

*the medical condition, not the roofing material

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