Here’s a bit of OshKosh B’Gosh history that may surprise you.

1974 magazine ad for The Guys City Britches

They used to make duds for dudes!

Bonus points for “City Britches”.

And bonus bonus points for Bessie.

– – – – – – – – – –

Ad copy:

We’re grazing in tonier pastures now.

But we haven’t forgotten our heritage. THE GUYS are the city britches of Oshkosh B’Gosh. So along with their elegant looks, you get a generous measure of the quality your grandfather admired. Get some. You’ll look admirable.

The Guys City Britches
by Oshkosh B’Gosh

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