The Secrets of Marketingspeak #3,418: American Eagle

What it says: FOR A LIMITED TIME ONLY ALL AE JEANS & SWEATERS $29.99 & UP

What it means: This is not a sale. This is actually the opposite of a sale.

“Normally priced at $19.95, I got this sweater not on sale for only $69.99! Squee! Wait, what?”

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