Voila!

1935 magazine ad for Lucky Strike cigarettes
1935 magazine ad for Lucky Strike cigarettes

“Oh, we’re the boys of the chorus…”

Or perhaps…

“Throw out your hands
Stick out your tush
Hands on your hips
Give ’em a push
You’ll be surprised
You’re doing the French Mistake
Voila!”

The ad copy:

Luckies
They Taste Better

Luckies use only the center leaves — the center leaves give you the mildest smoke.

The American Tobacco Company

Lucky Strike “It’s Toasted” Cigarettes

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