It’s a lucky day when you’re flipping through an old comic book and happen upon one of the first, if not THE first, ad for General Mills Lucky Charms!

Fun facts: “The cereal was created by product developer John Holahan. He developed the original prototype based on Cheerios cereal pieces and chopped up pieces of his favorite candy – Circus Peanuts.”

Circus peanuts!?!? Noooooooooo!

“The marshmallow pieces in Lucky Charms are called ‘marbits.’”

Marbits!?!? Nooooooooo!

More Lucky Charms history can be found here.

The ad copy:

L.C. Leprechaun

“We’ve got to cover this hole real good if we’re going to catch the…”

“Leprechaun!”

“Catch him!”

“Yi!”

“’Tis luck to catch a leprechaun!”

“But nobody can!”

Later

“‘Course if they did they’d catch me Lucky Charms!”

“’Tis a charmin’ cereal… simply…”

“…charmin’!”

“Lucky Charms new Toasted Oat Cereal with marshmallow bits in lucky shapes!” ’Tis a charmin’ cereal… Simply charmin’.”

General Mills
New! Lucky Charms