Hiram Walker, “benevolent despot“, was into millin’ and distillin’.

What’s the difference between whiskey and whisky? Besides the “e”, that is.

The ad copy:

If you desire the perfect gift—

If you desire the perfect gift—
Here’s welcome shopping news—

A fifth of fine old whiskey
Makes a gift friends always use!

So give the grand old-fashioned brand
That they themselves would choose—

Just tell the man you want Imperial

Hiram Walker’s 93 years of fine whiskey-making makes Imperial good!

Blended whiskey. 86 proof. 70% Grain Neutral Spirits. Hiram Walker & Sons Inc., Peoria, Ill.