Introduced in 1923 by François Coty.
What the heck is dusting powder?
Of curious note is that they show the range of prices from high to low instead of low to high like many of us these days are more used to. Perhaps to help seal the deal it was high-end stuff.
The ad copy:
Coty “Paris”
The “Doube-Note” Fragrance
Perfume in a variety of sizes $27.50 to $2.85
Also available in ‘air-spun’ face powder • talc • dusting powder • bath salts • soap • sachet
Compounded & Copyrighted by Coty, Inc. in U.S.A. (Prices plus tax)
Boy, I’d sure like to know who had $450 in 1923 to buy their colognes. And, why that person would ever need to see an ad listing the price ranges. =)
Cashin’ in all them war bonds!