This ad has a pretty utilitarian headline in the innovation/differentiation/unique-selling-proposition/how-will-it-improve-your-life vein, but once you get into the body copy, it’s a golden-age masterpiece of copywriting.
Life magazine cover illustration by F.W. Read, March 17, 1904
AS USUAL. “Let me know when we get to Mars.” “We passed Mars ten planets ago, ma’am.”
This early cartoon/comic/illustration/panel is weird, wonderful and a work of art. It’s as if Jules Verne and Mark Twain had a baby, and I dig it.
The Artist is F.W. Read, but there is scant info online except for a few other pieces of work and that he/she studied in Paris at Académie Julian in 1891. If you know more, please let me know!
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