This product has gone through a few name changes, from Happy Jax to Sugar Crisp to Super Sugar Crisp to Super Golden Crisp to Golden Crisp.

Bone Shards:

In 2008, Consumer Reports revealed a study that found two cereals that were more than 50% sugar. This was one of them, the other being Kellogg’s Honey Smacks (the one with the frog).

Bears have quite a history of liking the sweet stuff.

The first Ferris wheel was built for Chicago’s 1893 World’s Fair by… George W.G. Ferris Jr.

The ad copy:

Post’s Sugar Crisp
A honey of a new cereal!

You’re on top of the world with Sugar Crisp! This crispy puffed wheat has a delicious honey-flavored coating toasted on! So sweet all the way through — no sugar needed!

More fun than a carnival … That’s Sugar Crisp the handy ‘tween meal snack! Watch the whole family go for it— any time of day! P.S. Stays crisp till the bowl’s empty!

Have a wonderful time nibbling Sugar Crisp like candy— right out of the box! Makes you glad you’ve got a sweet tooth! Put Post’s Sugar Crisp on your grocery list today!

New—No Sugar Needed!

Post’s Sugar Crisp
Candy-coated Puffed Wheat

Another delicious Post cereal—taste them all in Post-Tens!

A Product of General Foods

As a cereal it’s dandy—
For snacks it’s so handy—
Or eat it like candy!