How Wheaties Became the ‘Breakfast of Champions’

Art by Irwin Caplan (“Cap”), illustrator/painter/designer/cartoonist. Wanna see his house?

Johnny Mize was a left-handed Hall of Famer. At last check, some of Johnny Mize’s baseball cards go for over $7,700 on eBay.

The ad copy:

“Quit reaching for my Wheaties!”

Another hard hitter . . . is Giants’ Johnny Mize. Belted lots of home runs this year. Wheaties his year ‘round training dish, with milk and fruit! “I’ve enjoyed those good whole wheat flakes for years” says famous first baseman. Mize started in 1930. Champions do. Why don’t you? Eat Wheaties!