It’s nice, but is ain’t no Wagon Queen Family Truckster.

1974 magazine ad for the Jeep Wagoneer
1974 magazine ad for the Jeep Wagoneer
I'm pretty sure this is a ghost and the driver is about to have a most horrible death.
I’m pretty sure this is a ghost and the driver is about to have a most horrible death.

Speaking of the Wagon Queen Family Truckster

Tilt steering is a comfort option? A decade earlier, it was a luxury option.

The Wagoneer is coming back… maybe.

The ad copy:

Jeep Wagoneer
The Ultimate in 4-wheel drive

The most-wanted options are standard equipment:

•Quadra-Trac, Jeep Corporation’s acclaimed automatic 4-wheel drive
•Automatic transmission
•Variable ratio power steering
•Power front disc brakes
•Big 360 V-8 engine

4-wheel driving becomes a new experience in the ’74 Jeep Wagoneer. Quadra-Trac… automatic 4-wheel drive, praised universally by the experts, offers the ultimate in traction plus greater stability and control regardless of road surface.

New options include a 401 4b V-8 engine and a special trailer towing package.

Comfort options include: air conditioning, AM/FM radio, plus tilt steering column. This 4-wheeler offers exceptional luxury plus the rugged dependability that Jeep Wagoneer has come to stand for.

On road or trail, Jeep Wagoneer is the Ultimate in 4-wheel drive vehicles.

Jeep Wagoneer
From A Subsidiary of American Motors Corporation

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