In hindsight, perhaps a teeter-totter wasn’t the best visual metaphor.

Packard "Balance" ad from the June 4, 1927 issue of The Literary Digest
Packard “Balance” ad from the June 4, 1927 issue of The Literary Digest

Something for the auto buffs: Why Packard Died

Want a Packard of your very own? Looks like a 1929 Packard 645 Deluxe Eight goes for an average of $212,926 these days. What a bargain!

The ad copy:

The Restful Car
Ask the man who ones one

“The supreme combination of all that is fine in motor cars”

Balance

What Packard means by “balance” in a motor car goes far beyond the mechanical balance of parts which assures silent, vibrationless operation. Packard’s clientele takes that for granted.

The balance in which Packard takes pride is that perfect balance of desirable qualities which led one enthusiastic owner to write that his Packard was “the supreme combination of all that is fine in motor cars.”

Packard’s deliberate aim for 27 years has been to develop a car of all-around excellence-not a car famous merely for one outstanding trait but of acknowledged superiority in all. Those who own Packard cars know how well Packard has succeeded.

Whatever you may expect from a motor car the Packard will provide to an unusual degree. Beauty, smartness and distinction recognized and imitated the world around. Speed unsurpassed by any but racing cars. Roominess and comfort which are proverbial. Low operating cost and long life which makes Packard ownership a real economy.

It is the balanced excellence of the Packard which makes it so universally admired and desired.

Packard

Ask the man who owns one

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