Herrrrrrrrrrrre’s vodka!

1969 magazine ad for Smirnoff vodka with some help from Coca-Cola's Fresca and Johnny Carson
1969 magazine ad for Smirnoff vodka with some help from Coca-Cola’s Fresca and Johnny Carson

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And Fresca is now going to be available in pre-boozed versions.

The ad copy:

80 & 100 proof. Dist. from grain. STE Pierre Smirnoff Fls. (Div. of Heublein) Hartford, Conn. 1969

Johnny Carson, star of NBC’s “Tonight” Show.

Stir up a blizzard with Fresca and Smirnoff.

It’s the way to save yourself from the perils of ho-hum summer drinking. Start with an avalanche of Smirnoff over packed ice. Add a wag of lime. Then a frigid blast of Fresca. Just be sure you start with Smirnoff. And stay with Fresca. The blizzard won’t howl with anything less.

Copyright 1969. The Coca-Cola Company “Fresca” is a registered trade-mark of The Coca-Cola Company

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