Give the devil his Dew.

Magazine ad for Sanderson’s Mountain Dew Scotch circa 1906/1907
Magazine ad for Sanderson’s Mountain Dew Scotch circa 1906/1907

Bone shards:

The version of Mountain Dew that you’re probably more familiar with didn’t come around until 1940. Also, one of its early lines was “It’ll tickle yore innards.”

A version of this is still sold in Cameroon and the Ivory Coast.

A Sanderson’s Mountain Dew promotional knife can be yours for only $139.95.

The ad copy:

Give the devil his dew in the shape of Sanderson’s “Mountain Dew” Scotch

call for a Sanderson Dewball

Drink Sanderson’s “Mountain Dew” in moderation and you will find that the life and force contained in it will be imparted to you. Don’t take our word. Try for yourself.

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