I’m sharing this one for the last line of copy in the block:

“Every woman who sees them wants them—she must have them.”

A lovely example of inventing desire.

The full ad copy:

McCallum Silk Hosiery

“You just know she wears them”

McCallum Numbers 105-113-122-199 in black; and 152-153-199 in colors, are the superb stockings on which the McCallum reputation was built. Every woman who sees them wants them—she must have them.

McCallum Hosiery Company, Northampton, Mass.