Before there was Netflix and Chill, there was Bartlett’s and Boink.

Magazine ad for Bartlett’s Familiar Quotations found in the July 7, 1972 issue of Life magazine.
Magazine ad for Bartlett’s Familiar Quotations found in the July 7, 1972 issue of Life magazine.

“Do… or do not. There is no try.” — Winston Churchill

John Bartlett’s “Familiar Quotations” was first printed in 1855. It’s still in print (many versions later), but it has also made the leap into the app world.

The ad copy:

Some people are born with a gift for eloquence.

The rest of us can always find it in Bartlett’s.

The most memorable expressions of everybody from Moses to Mao to Martin Luther King. Nearly 1800 pages and 21,000 quotations. Plus a huge new index that enables you to find the complete quotation in fifty seconds or less—even if you remember only a few of the words.

$15.00 at bookstores
Littlle, Brown and Company
Publishers

4 thoughts on “Before there was Netflix and Chill, there was Bartlett’s and Boink.

  1. Hans Rupert

    Wait a minute. So George Lucas just plain lifted a Churchill quote for Yoda?!? Wow.

  2. Jim Fuglie

    So they put Google in a book. What will they think of next? No more telling my wife to call me because I need some info but can’t find my phone to look it up. It’ll be right there in the book! Yay!

Leave a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.