I think the most precious bit in the body copy is “…what machines do automatically, operators cannot do wrong.” LOL.
Fun facts: The first mechanical cash register was named “Ritty’s Incorruptible Cashier”. The year was 1879. The reason? Skimming bartenders.
If you ever saw “No Sale” pop up on an old cash register, it means the till drawer was opened without a transaction taking place.
National Cash Register is now known as NCR and was once part of AT&T.
Some White Motor history at the Encyclopedia of Cleveland History. It’s not every day that a company makes the switch from sewing machines to trucks.
The ad copy:
“Nationals return us 100% a year on our investment.” — The White Motor Company, Cleveland, Ohio
“White Trucks have gained a worldwide reputation as precision tools of transportation.
“We apply the same precision yardstick in our accounting department, and look at our Nationals as precision tools of accounting production that have returned us their purchase price every year in savings.’
“Their efficiency and flexibility are remarkable. The ease of training operators is important to us, too. And excellent service, year after year, keeps us thoroughly sold on the time- and cost-saving advantages of our Nationals.”
The White Motor Company
Actual Job Cost Posting
In all sizes and types of business, Nationals pay for themselves out of the money they save. They do up to 2/3 of the work automatically, and what machines do automatically, operators cannot do wrong. Operators are happier, too, because they accomplish their work more easily. Your nearby National representative will gladly show what you can save with Nationals.
Adding Machines • Cash Registers
The National Cash Register Company
Dayton 9, Ohio