Feb 21 2010

The new Chili’s logo treatment – “No! No! Too spicy!”

Posted by: Clayton Hove in going critical

It looks neato, but let’s face it, kiddos – Making the Chili’s Grill & Bar chile pepper logo out of bell peppers is like selling Victoria’s Secret lingerie by showing Jay Leno in a man-girdle and hernia truss.

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One Response to “The new Chili’s logo treatment – “No! No! Too spicy!””

ljh says:

March 2nd, 2010 at 4:03 pm
i think this advertisement is beyond creative and it looks truly appetizing. the peppers look fresh and the dicing of the peppersare graphically pleasing. the slogan is also catchy & a nice play on words. cheers to the creators.