Archive for the “going critical” Category
Aug
25
2010
Jul
18
2010
A very special message to Hyundai and its ad agency…Posted by: Clayton Hove in going critical
Jul
12
2010
It ain’t braggin’ if it’s true.Posted by: Clayton Hove in going critical, product!, tags: Uncle Joe's Mint Balls
Jun
02
2010
A short note to the KFC formerly and better known as Kentucky Fried Chicken:Posted by: Clayton Hove in going criticalYour slogan is & will always be “Finger-lickin’ good.” Stop trying to come up with a better one. You won’t.
After tripping over a badly-placed trademark symbol, the Boniva logo found herself in the hospital with a fractured pelvis and shattered radius, ulna and wrist.
May
01
2010
If other companies modeled their names after Yum! Brands:Posted by: Clayton Hove in going criticalGeneral Motors = Beep! Dow Chemical = Gak! Smith & Wesson = Bang! Visa = Debt! Coca-Cola = Burp! Nike = Grunt! Big Lots! = Crap! Transocean = Oops!
Apr
03
2010
Today in American fashion brand news…Posted by: Clayton Hove in going critical, product!, what the...!?, tags: hippobratamus, not really, victoria's secret
Reluctantly acknowledging larger body types, Victoria’s Secret finally unveiled the name of their new lingerie line.
Apr
02
2010
Today in strangely-appropriate fortune-free fortune cookies…Posted by: Clayton Hove in going critical, tags: art, craft, guess the figurines, hint: only one is a writer, writing
Mar
28
2010
Two examples of what would happen if other brands used the Charles Schwab approach in their television commercials.Posted by: Clayton Hove in going critical
MILLER LITE DIGI-MAN: “If it was up to me, brewers wouldn’t even dream of making a less-filling beer unless it tastes great.” [ON SCREEN: Tastes great, less filling. Or at least we used to be.] DIGI-MAN: “In fact, they’d spend all their time dreaming up ways to give us more hops for our money.” [ON SCREEN: Triple hops brewed, whatever that means.] DIGI-MAN: “I guess… I’d just like to see a little more beer and a little less calories, you know?” [ON SCREEN: Available in watered-down 40s.] DIGI-MAN: “If it was up to me, they’d spend a lot more time worrying about me getting my buzz on and my expanding waistline.” [ON SCREEN: Please drink in moderation. Not really.] VOICEOVER: Beer rules. At Miller Lite, beer rules. Are you ready to drink? [LOGO / URL] ___________ MCDONALD’S DIGI-WOMAN: “I thought fast food restaurants were there to help me with my healthy diet decisions. So where’s that help when I need it?” [ON SCREEN: You can choose between fried and deep-fried!] DIGI-WOMAN: “If I could change one thing, we’d all get a ton of reconstituted onions just for ordering a sandwich.” [ON SCREEN: Our Big Mac has some, and a lot of other stuff too. You know the song.] DIGI-WOMAN: “Shouldn’t I be able to talk about increasing my cholesterol levels without it costing a fortune?” [ON SCREEN: It's not polite to talk with your mouth full.] DIGI-WOMAN: “If I had it my way, fast food restaurants would be falling all over themselves to help me with my fast food choices.” [ON SCREEN: "Have it your way" is Burger King, bitch.] VOICEOVER: Fast food rules. At McDonald’s, fast food rules. Are you ready to eat fast food? [LOGO / URL]
Mar
17
2010
Today In Forced Enthusiasm… 100 Tissues!Posted by: Clayton Hove in going critical, product! |








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